Our vision at Ananda Soul is thriving humanity, a healthy planet, and a deep calling to act from integrity in favor of a better tomorrow.
Established in 2008, Ananda Soul is jewelry that has been created with loving hands in Bali and reflects mindful intention, sustainability, and responsible consumerism.
Not only has our brand been created out of a deep calling to unite creativity, respect for Balinese ritual, and the wish to give back and inspire empowerment through transparency and education, but also the desire to change the world a little is one that stands at the heart center of Ananda Soul and is carried in each of our creations.
We want to encourage consumers to question their consumption and the impact their day-to-day choices have on each other and the planet. We want to create goods that bring about blessings, love stories, and good intentions and spread them throughout the world and by doing so pursue a path of sustainable production and creation that is the least harmful to our nurturer, Mother Earth.
‘How to be in integrity with our values, in every decision, every interaction, every moment, in every aspect of business and my life? is a question that serves as a daily touchstone for every step and action we take with Ananda Soul.
Ananda Soul supports humans starting from every individual supporting us along the supply chain, to our team, all the way to our customers, and beyond.
We cherish the ‘human-ness of each of our team members which evoked a family bond like no other. Leading a company with humans has its hiccups as much as it has its beauty. It asks for radical compassion, mutual respect, and understanding. Every single day we do our best to find the balance between being Ananda Soul and letting our intention weave into a common goal while at the same time seeing every individual in their personal needs. We refrain from cookie-cutter rules as we lead a business from the truth of our hearts.